So 27th January has come and gone, the iPad has been announced (though not yet released), the world has now officially changed. Apparently. Depending on who you listen to, Apple have either
(a) released something which will forever change the way we consume media of all sorts, will do for the book and movie industry what the iPod & iTunes did for the music industry, and will become a more pervasive device across homes and businesses than the computer or the TV, or
(b) released a giant iPhone which can’t fit in your pocket, without a phone or a camera. Or
(c) released a ridiculously restricted computer which doesn’t have a keyboard, can’t run several apps at once, and can’t even display flash applications; I’ll buy a netbook, mate!
(d) a combination of (b) and (c). People who subscribe to this viewpoint will smugly proclaim that Apple’s winning streak is now over, and they’ve entirely lost the plot, building things that no-one actually wants or needs.
Most of the people who have come out with these differing views haven’t actually used one of these devices. The people who have used them seem to be converted by how “right” they feel, and agree with Steve Jobs that the iPad offers a better web browsing / book reading / video watching experience than a desktop computer, a laptop or a mobile phone.
I however, have not used an iPad, so I’m not yet convinced by Jobs, Fry and the rest of them that this device will revolutionise the way we read / browse / view etc. But, I’m pretty convinced that the iPad (or iPad-like devices) are with us to stay, though not perhaps for the “something that isn’t quite an iPhone and isn’t quite a laptop” reasons that Steve Jobs gave in his keynote.
So, here are 12 uses for an iPad, or iPad-like-thing. Some of these require support of third party infrastructure / ecosystem / hardware add-ons. Some of them rely upon Apple relaxing their legendary App Store approval policies. Some of them are a bit niche, and possibly not very interesting to Apple. But, all of them are currently areas where people are currently making successful products, which in many cases are more expensive than the iPad’s $499 / £350ish.
(1) Video screens for the kids on long car journeys. You know the sort of thing – they typically attach to headrests, and have some sort of DVD player floating around in the front of the car. A typical 10″ example has an online price of £235, needs DVDs, and has only a 2.5 hour battery life. The iPad has at least 16Gb of storage (that’s probably 5-10 feature films, or 20-40 if you go for the 64Gb model), and a 10 hour battery life. For £115 more. iPad wins.
(2) The folks in the front of the car like a nice screen too (controlling the in car audio, sat nav etc). Between the iPod app and Maps, you’ve got most of the required functionality out of the box – you just need a car charger and an audio cable. How long is it before someone establishes a standard for replaceable entertainment / satnav interface fittings? iPad wins.
(3) Whilst we’re at it with the car theme, we could have an app which taps into and controls the cars internal firmware / diagnostic systems, telling the user about fuel usage, tyre pressure etc etc. I had a guy come out to run some diagnostic checks on my car the other day, and he had a touchscreen Toughbook, running some arcane version of Windows, connecting to the car via USB, with drivers that crashed frequently, requiring him to reboot every 10 minutes. An iPad is around 1/3 of the price, has fewer moving parts to get damaged and go wrong, and has a far better touchscreen. I’ll be really surprised if we’re not seeing iPad-like devices for diagnostic technicians over the next few years. iPad wins.
(4) OK, enough about cars. Who has a digital photoframe? That’s right, lots of people. Many of these are small screen, cheap and cheerful things. However, if you want a nice 10″ screen like this Sony, you’ll pay around £230. However, you’ll only get 2Gb of storage for that, and no WiFi (so you can’t pick up photos from your computer, or from your Flickr account etc). You also don’t get a battery (so you can’t pass it around when Granny comes to visit). For an additional £120, you get all of this stuff, using just the iPad’s standard software. iPad wins.
(5) Have you ever seen anyone running around with a clipboard? Filling out forms and stuff? OK, I’ll grant you, a clipboard and a biro are probably around £345 cheaper than an iPad, but consider the costs of getting all of that form data into wherever it ends up (e.g. a database). An iPad can either collect all of this information locally (for later uploading), or if you are near a network, you can enter information directly into whichever online database you’re using. An added side benefit is that if you lose the iPad, its a heck of a lot easier to keep your data secure than it is if you lose your reams of A4 attached to a clipboard. For this reason, many people are likely to use a Toughbook or similar today (see #3). iPad wins.
(6) The iPad is also a games console. We tend to think of games consoles as being things like the Nintendo DS, or the Sony PSP. Or the Apple iPod Touch. The iPad is a different size, and can enable an entire different type of gaming (much like the Wii did for living room game consoles). I suspect that there will be many more 2 player games on the iPad, where two people play at alternate ends of the console. And not just arcade games – think chess, backgammon etc. iPad wins!
(7) Do you know how much Kiosks cost? And how much it costs to develop the bespoke kiosk software? Cut your costs down by 95% by deploying off the shelf hardware, and getting an off-the-shelf developer to assemble your software using a nice-to-use SDK! iPad wins!
(8) Remote surveillance stations such as this one by System Q typically set you back over £400, for a bulky system with a tiny little screen. Couple the iPad with one of a number of existing apps in the AppStore (some of them free), and you have a bright 10″ screen doing much the same thing. Mind you, you’ll probably want to place an additional security camera at the iPad, otherwise someone will nick it. Ignoring this last point, iPad wins!
(9) Better version of TV than TV. There are really three ways that people like to watch TV:-
(a) Live TV. Do this on the iPad by going to http://tvcatchup.com/ which currently covers all Freeview channels. There are many other alternatives also.
(b) Watching pre-recorded TV (e.g. iPlayer, or using a PVR). The iPlayer implementation for the iPhone is great, and should be good on the iPad also. SeeSaw will doubtless work fine too. And there is no reason why someone can’t develop an app which kicks off timed video streams (e.g. from tvcatchup) and saves locally – hence your iPad is also a PVR (and network bandwidth permitting, can record several channels at once). And unlike most PVRs, you can take it wherever you go (and watch it in bed!)
(c) Watching media content from a uPnP / DNLA server. Have you tried Boxee?. It is a variant of XMBC, providing a great interface for accessing all of your locally held movies / tv shows / songs / photos etc. Imagine Boxee running on the iPad. Want one? I do.
In summary, iPad wins. Three times over.
(10) Universal remote control. It is becoming more and more common for people to control their stereo / TV / lights / heating etc via Bluetooth or Wifi. Many companies produce their own dedicated hardware to provide a great experience (mini colour screen, information rich etc) for controlling specific hardware (see the Squeezebox Duet, for example which sells for £199, and provides a 6cm colour screen and controls your Logitech Squeezebox (available separately). Some companies also provide universal remotes which can drive products from different manufacturers, such as the Logitech Harmony Advanced Universal Control, which for £349 offers a “big 3.5 inch screen”. Hey, why not get yourself an iPad with an equivalent universal remote app? iPad wins. Again.
(11) The Korg Kaoss pad. OK, this isn’t a category, but the Korg Kaoss pad is an interactive FX unit / musical instrument / performance thingy. It has an RRP of £343, and a ~3″ light up touch pad. The iPhone has a wealth of free/inexpensive music making applications, and I expect many more to be written to make use of the larger screen & greater processing power of the iPad. Think multitouch virtual instruments the likes we haven’t thought of before. I’m quite excited by this one (just need someone to make a decent audio interface…). iPad wins!
(12) Etch-a-sketch. Will set you back the best part of £13. But the screen is only about 8″, and is monochrome. And you can’t save your pictures. Mind you, it is £337 cheaper. Let’s call this one a draw.
So, 12 niche products, and the iPad is a better fit for 11.5 of them. None of these areas have anything to do with PCs or Phones (although some geekfolk may coerce a PC / Phone / PDA into these roles today). So the iPad isn’t something which fits in between PC and a Phone – it is something else entirely.